Here are some questions that should be examined before we proceed with the design of your web site:

How will the web site fit in with your business?

Examples:

• Increase sales,
• Expose your business to new customers,
• Sell products to your existing customers,
• Act as a resource to help out your existing customers,
• Advertising in conjunction with print ads,
• Keep up a relationship with your existing customers,
• etc.

Who is your target audience?

Examples:

• General public,
• Experienced computer users,
• Existing customers,
• Teachers,
• University students,
• etc.

How will your audience find out about your web site?

Examples:

• Google searching for specific keywords,
• Print advertising,
• Google ad campaign,
• Links from other web sites,
• Local posters and flyers,
• Your business card or rack card,
• Word of mouth,
• Existing customers will be told about the web site,
• etc.

Do you have a domain name in mind? Do you have a business name?

Please read: "How to Name Your Company".